Sulekha merges Facebook and Craigslist in India

The web community Sulekha has quickly grown to become India’s largest user-generated content site with 6 million users, a number set to double this year. Social networking features and classified ads take up equally big parts of the site.

The site targets Indians worldwide. India holds 60 percent of the users. Another 30 percent live in North America, which is gathering pace in many cities (more on that later). Almost every person online in India is fluent in English, so Sulekha knew from the start that competition from other social networks would be tough. There is no pure social network based in India that competes favorably with American social networks Myspace, Facebook or LinkedIn.

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