DigitalTown, Inc. today announced plans to develop a self-serve advertising system in conjunction with its technology partner, The Active Network. This system will allow ads to be targeted to specific spirit sites in the DigitalTown domain portfolio. With true hyper-local features, advertisers will be able to chose single or multiple sites to cover geographic areas, including sub categories by team sport, conference or interest area. With 27,000 spirit sites covering the US, national advertisers can run both ... Read More
Advertise.com, a premier platform for search, CPA and display advertising today announced the availability of its Cost Per Action (CPA) Remarketing platform to bring even more value to advertisers who work within tight budgets, need precise measurement and have to show healthy returns on their advertising spend. CPA Remarketing reaches out to previous visitors of advertisers’ sites as they surf elsewhere on the web and provides incentives for them to return and make a buy decision or take an otherwise desired ... Read More
The AGCG Advertising Network provides businesses, service providers and event planners access to the diverse and economically important market of black women and global citizens known as expatriates. Black women continue to spend money on the products and services they need even during an economic downturn, Adrianne George, founder of the AGCG Advertising Network explains. While they may focus more on items for the household and less on discretionary purchases, black women continue to make buying decisions for ... Read More
Social Media Network Analysis: Next Practices in Social Network Analysis, Tools and Media Friday 30 April 2010, 8:30am – 5:00pm Fort Mason Center, San Francisco, California USA Social media, communities and collaboration are defined by dynamic network structure. The success of social media is determined by underlying social networks. Success is not determined by technology, applications or social networking sites. Social networks are the complex, omnipresent foundation of all social media, communities and ... Read More
PageLines has launched a new CMS WordPress theme and will be donating a portion of sales to a local environmental non-profit organization. The inspiration behind EcoPro is the desire to create a professional website design for the growing number of eco-conscious professionals. As a company, PageLines cares about the environment and those who work to protect it, and hopes to make a difference by supporting the environment with each sale of this theme. “There are two things our customers want more of: ... Read More
FreeConference® application takes communication in the virtual world to the next level with audio conferencing. FreeConference provides the tools and shortcuts to schedule a conference and invite friends to join right from a user’s Facebook page. “Once people realize that conference bridges can be used any time to bring two or more people together to talk, it opens up a new world for family and friends to gather and chat about anything,” said Ken Ford, CEO of Global Conference Partners, parent ... Read More
Xoriant Corporation, a leading software product engineering and product consulting services company, today announced the launch of its ‘Mobile and Social Media Framework’ – An Integrated framework for multiple mobile and social media platforms. Xoriant’s Mobile Centre of Excellence (MCOE) identified the popularity and the tremendous potential social media offers businesses, before it conceptualized and designed a scalable, robust framework comprising reusable components that can be customized to suit ... Read More
Digite, Inc., a leading Agile ALM vendor based in Mountain View, CA, announced the launch of their integration with Google Wave and Twitter in the latest release of its product, Digité Enterprise 6.0. With that, Digité Enterprise v6.0, seeks to further establish Digite’s position as a Collaborative Application Development solution for geographically distributed teams. Making the announcement, Digite, Inc. Sr. VP – Product, Mahesh Singh, said, “Collaboration between various stakeholders is a key ... Read More
Businesses today need every competitive edge they can find because they are competing with an ever-growing and large number of savvy internet marketers who take full advantage of all the options available to them. Twitter is one of the fastest growing and most popular sites for social networking today and those who aren’t already using it for their businesses they should be. It can propel their sales results into a whole new level of success. My Twitter Toolbox (MyTwitterToolbox.com) is a new site that ... Read More
Small businesses and individuals now have a new option for selling their products and services in the DFW Metroplex: DFWFreeClassifieds.com. The brainchild of Internet entrepreneur Charles Hill, the DFWFreeclassifieds.com website aims to help sellers not only move their products faster and more profitably, but also to build ongoing relationships with their customers. Describing some of the limitations of current classified ad services, Mr. Hill relates, “There are so many products –boats, saddles, furniture ... Read More
The social areas of the web continue to expand, creating new opportunities for communications professionals daily. With more than 400 million active Facebook users, 50 million tweets daily and nearly 1 million blog posts published every 24 hours, social channels harbor consumer influence and reach. For some in the PR and marketing industry, it has been a struggle to keep up, but a one-of-a-kind solution from NewsUSA – Social Syndication – confidently answers the question of how communications professionals ... Read More
The Interactive Advertising Bureau(IAB)and PricewaterhouseCoopers LLP (PwC) today released the IAB Internet Advertising Revenue Report for the full year 2009. Though U.S. Internet advertising revenues, at $22.7 billion for the year, showed a 3.4% decline from 2008, there are signs of an emergent recovery in the industry. The fourth quarter of 2009 hit a record quarterly high of $6.3 billion, a 2.6% increase year-over-year and a 14% increase over the third quarter of 2009. Highlights of the report include: Search ... Read More
XibYa Groups-Explorer application greatly improves the understanding of shared interests and offers a new interaction tool with friends on Facebook. You can now view Facebook groups and pages in a revolutionary 2D map that enhances interactions. XibYa, a developer of productivity and collaboration applications for social networking on Facebook, has launched today a new version of their successful Facebook social mapping application, Groups-Explorer, ideally designed for those wishing to explore friends’ ... Read More
Target Latino, a multicultural and Latino consumer specialist marketing firm, has introduced a Multicultural Social Media Monitoring tool, SMX Echo, in the United States. SMX Echo is a Multicultural Market Intelligence Solution that scans for relevant results and automatically analyzes sentiment in English, Spanish and Portuguese and has been named “a tool of choice — especially when it comes to multicultural marketing and public relations campaigns” by the Huffington Post. “I have evaluated ... Read More
LinkedIn®, the world’s largest professional network with more than 60 million members globally, today announced the launch of the LinkedIn application for BlackBerry® smartphones at www.linkedin.com/blackberry and on BlackBerry App World™. This application complements LinkedIn’s other mobile offerings for the iPhone® and Palm Pre™ to give members more choices on how to use LinkedIn away from their offices and computers. “With the addition of the application for BlackBerry to our broader suite of ... Read More