Impact Engine Releases “Exotic” Format Ads

Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, has released a new feature that enables clients to upload, publish, and edit “exotic” format ads in real-time. The release of the new “exotic” format ads follows the recent launch of Impact Engine’s customized downloadable reporting feature.

“Exotic” ads are defined as ads that operate outside of the normal confines of the page borders. Typically, “exotic” ads will float on top of, or will push down, the page content; expanding and contracting based on the users’ interaction. Because of their unique and eye-catching functionality, “exotic” ads receive some of the highest brand awareness and click-through rates of any display ad formats on the Web today.

“While a core strength of the Impact Engine system has always been the ability to accommodate any flash-based display ad creative, exotic format ads required an additional configuration layer to easily deploy them within each website,” said Bryan Depew, Impact Engine’s VP of Product Development. “Our simple configuration tool enables our clients to position the ad on the page in real time and adjust the ‘exotic’ ad playback settings after the ad has been deployed live – with just the click of a button.”

The new Impact Engine features were developed in collaboration with industry leaders and Impact Engine has successfully tested and deployed its new “exotic” ad formats across multiple ad servers, including Yahoo!’s APT ad serving platform.

Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine’s online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit www.impactengine.com

Related posts:

1. Impact Engine Launches Customized Downloadable Reporting Feature
2. Impact Engine Announces Exclusive Distribution Partnership with ITZ Publishing
3. Newsforce Offers Online News Publishers Specialty Ad Format
4. Captivate Network Offers Advertisers Broader Creative Solutions With a New 30-Second Ad Format
5. Pay Per Click & PPC Phone Tracking Software Launched By Click Consult