Impact Engine Announces Exclusive Distribution Partnership with ITZ Publishing
Impact Engine, the advertising technology company that pioneered display-ad campaign performance optimization, announces a new partnership with ITZ Publishing Inc., national experts in online media strategy and sales. The partnership names ITZ as Impact Engine’s exclusive distribution partner to online newspaper and magazine verticals.
“We are pleased to announce the ITZ Publishing distribution partnership,” says Neil Greer, CEO of Impact Engine. “ITZ provides an exceptional network of relationships with online publishers and media groups that’s founded on their talent for delivering measurable results.”
Impact Engine and Portland-based ITZ Publishing will work together to deliver Impact Engine’s new advertiser self-service solution to newspaper and magazine publishers. The tool has already attracted premier Yahoo Consortium members such as Media News Group and Lee Enterprises as well as other newspapers.
“This relationship leverages both organizations’ strengths,” says ITZ Publishing CEO Greg Swanson. “Impact Engine’s advertiser self-service offering and ITZ’ expertise in driving online ad sales should prove compelling to the publishing industry. We are pleased to join efforts with Neil Greer and his team.”
Impact Engine’s advertiser self-service solution helps publishers scale their revenues even while facing reduced resources. The new Impact Engine was developed in collaboration with industry leaders and is approved for use by the Yahoo Newspaper Consortium.
Impact Engine is certified as a third-party rich-media vendor by both Yahoo! and Google as well as hundreds of individual websites and online publications. The new solution requires no technical knowledge of Flash to create dynamic and effective ads, update content and creative, and report campaign metrics in real time.
About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to publishers, advertisers and agencies. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans and software professionals. Impact Engine enables publishers, advertisers, ad agencies and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.
About ITZ Publishing
ITZ Publishing has established a national reputation for delivering best-of-breed tools and strategic thinking to media clients’ online enterprises, helping them retool their sites to grow their audiences and multiply their advertising revenues. The ITZ team’s online expertise is sought after by magazine, newsweekly, and newspaper publishers; radio and TV broadcasters; and industry associations across the country.
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