eClassa.com

Zooppa Crowdsourcing Campaign Touted as “One of the Best Creative/Marketing Spends” by Zinio

admin — Fri, 30 Jul 2010 08:56:26 +0000

eClassa.com Zooppa has announced the winners of the Zinio “Read What You Like” advertising competition. The contest went out with a bang, generating over 400 submissions in video and print from Zooppa’s creative members. Zinio’s CEO, Richard Maggiotto, was overjoyed by the results stating, “This is one of the best creative/marketing spends we’ve ever made.” Zooppa’s creative community of more than 66,000 people had eight weeks, April 5, 2010 to June 7, 2010, to create innovative video and print ads that express how Zinio, a global leader in digital publishing technology and ... Related posts:

Ad Agency Uses the Art of Social Media to Gain New Business

admin — Thu, 22 Jul 2010 08:21:38 +0000

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eClassa.com In today’s economy, businesses are faced with the overwhelming challenge to find innovative ways to secure new clients, while competing with others who are trying to do the same. To win the battle, many companies are turning to social media to energize new business initiatives. EVOK Advertising is not only encouraging clients to use social media to its full potential, but also using it themselves to their strategic advantage. Social media can be a complicated, time-consuming whirlwind full of unique and valuable opportunities. Aside from just existing on the Internet, ... Related posts:

Merkle Introduces Integrated Social Marketing

admin — Mon, 19 Jul 2010 13:35:07 +0000

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eClassa.com Merkle (www.merkleinc.com), the nation’s largest and fastest growing customer relationship marketing agency, announced it is introducing Integrated Social Marketing, a new approach for marketers seeking to optimize how they use social media to attract and engage customers, leverage key influencers and refine brand positioning. Merkle’s data-driven approach to social marketing, which was developed based on work with several major clients, allows marketers to integrate social behavior insights across channels to drive new marketing opportunities. Merkle’s Integrated Social Marketing framework involves closely examining consumers’ social behavior to help marketers understand how their ... Related posts:

Yodle Wins Stevie Award for Fastest Growing Business

admin — Fri, 25 Jun 2010 08:44:03 +0000

eClassa.com

eClassa.com Yodle, a leader in local online advertising, was selected as a finalist and ultimately became the winning company for the Stevie Award category of Fastest Growing Company — Under 2,500 Employees in The 2010 American Business Awards on Monday, June 21st. The awards were presented during ceremonies at the Marriott Marquis Hotel in New York City. The ceremonies were hosted by Cheryl Casone of Fox Business Network and broadcast nationwide on radio by the Business TalkRadio Network. In winning the Stevie, Yodle beat out other finalists including AudienceScience, LifeLock, and McLane Advanced ... Related posts:

IAB Releases Networks & Exchanges Quality Assurance Guidelines

admin — Thu, 24 Jun 2010 13:45:50 +0000

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eClassa.com The Interactive Advertising Bureau (IAB) today released the finalized “Networks & Exchanges Quality Assurance Guidelines,” a document that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over the placement and context of advertising, and builds brand safety. The guidelines were finalized with feedback from stakeholders across the interactive advertising ecosystem including the Digital Committee of the Association of American Advertising Agencies (4A’s) and the Digital Marketing Committee of the Association of National Advertisers (ANA). In addition, IAB member publishers and the Motion Picture Association of America ... Related posts:

BuySellAds.com Private Label Ad Network Software

admin — Thu, 10 Jun 2010 08:49:52 +0000

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eClassa.com BuySellAds.com (BSA), an ad network focused on the tech vertical, today announced the release of their private label ad network software and launch of their first vertical ad network partner, BeaconAds.com. When BSA first started their goal was to simplify the process of buying and selling ads. In many ways they were more like a software company, less like an ad network. Today, they have announced a new product that will enable entrepreneurs and companies to build their own vertical ad networks. Dubbed “BSA Private Label”, the software is the same ... Related posts:

Social Engine Solutions Announces Release of SE Friend Send Software

admin — Sun, 06 Jun 2010 08:36:15 +0000

eClassa.com

eClassa.com Social Engine Solutions, leading developer of social networking sites and software has announced the release of the SE Friend Send software plugin that allows Social Engine site admininstrators to generate immediate traffic and organic logins by automating the ‘friend invite’ process. Gary Fujioka, Sr., CEO and lead developer, explained, “They are called social networks for a reason – people join online communities to interact on a human level with others having similar interests. Our job as developers and community webmasters is to promote that interaction.” He continued, “The desire for social ... Related posts:

interCLICK to Present at Needham 5th Annual Internet & Digital Media Conference

admin — Fri, 04 Jun 2010 21:08:20 +0000

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eClassa.com interCLICK, Inc. (Nasdaq:ICLK), an enterprise software company focused on digital advertising technology and services, announced today that its Chief Executive Officer, Michael Mathews, will present at the Needham 5th Annual Internet & Digital Media Conference on Tuesday, June 8, 2010, at 4:40 p.m. Eastern Time, at the New York Palace Hotel in New York City. This is a new time; the Company was previously scheduled to present at 2:00 p.m. ET. To hear a live webcast of interCLICK’s presentation, or to access a replay, please visit interCLICK’s website at http://ir.interclick.com/events.cfm. Those ... Related posts:

Advertising Media Prices Will Increase in 2011

admin — Thu, 03 Jun 2010 08:41:32 +0000

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eClassa.com The cost of advertising media will likely increase beginning in fall 2010, according to Ron Geskey, publisher of the Thumbnail Media Planner. Geskey says that the congressional races plus some increased ad budgets will significantly reduce the supply of time and space. He continues, “Advertisers should capitalize on the current buyer’s market while they can.” Also, according to Geskey, many large advertisers and large media buyers are expecting increased demand and price 8%+ price increases for the 2010-2011 upfront television season– following price reductions in 2009 and 2010. What should advertisers expect ... Related posts:

Anttenna Redefines and Mobilizes Classifieds as Microlistings

admin — Sun, 23 May 2010 09:44:17 +0000

eClassa.com

eClassa.com Just as Twitter evolved blogging into micro-blogging, Anttenna has launched a free smartphone application that reinvents classified advertising as “microlistings”. Launching as an iPhone application, Anttenna delivers a real-time, location-aware and mobile consumer-to-consumer and business-to-consumer microlistings marketplace for the buying, selling, and bartering of goods and services. Today, Anttenna announced the application is now available in most major metropolitan areas across the United States and Canada, building on the success of pilots in San Diego, Seattle, and Austin. “Anttenna is like a swap meet in your pocket,” said Marcus Wandell, ... Related posts: