Zooppa has announced the winners of the Zinio “Read What You Like” advertising competition. The contest went out with a bang, generating over 400 submissions in video and print from Zooppa’s creative members. Zinio’s CEO, Richard Maggiotto, was overjoyed by the results stating, “This is one of the best creative/marketing spends we’ve ever made.”
Zooppa’s creative community of more than 66,000 people had eight weeks, April 5, 2010 to June 7, 2010, to create innovative video and print ads that express how Zinio, a global leader in digital publishing technology and …

In today’s economy, businesses are faced with the overwhelming challenge to find innovative ways to secure new clients, while competing with others who are trying to do the same. To win the battle, many companies are turning to social media to energize new business initiatives. EVOK Advertising is not only encouraging clients to use social media to its full potential, but also using it themselves to their strategic advantage.
Social media can be a complicated, time-consuming whirlwind full of unique and valuable opportunities. Aside from just existing on the Internet, …

Merkle (www.merkleinc.com), the nation’s largest and fastest growing customer relationship marketing agency, announced it is introducing Integrated Social Marketing, a new approach for marketers seeking to optimize how they use social media to attract and engage customers, leverage key influencers and refine brand positioning. Merkle’s data-driven approach to social marketing, which was developed based on work with several major clients, allows marketers to integrate social behavior insights across channels to drive new marketing opportunities.
Merkle’s Integrated Social Marketing framework involves closely examining consumers’ social behavior to help marketers understand how their …

The Interactive Advertising Bureau (IAB) today released the finalized “Networks & Exchanges Quality Assurance Guidelines,” a document that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over the placement and context of advertising, and builds brand safety. The guidelines were finalized with feedback from stakeholders across the interactive advertising ecosystem including the Digital Committee of the Association of American Advertising Agencies (4A’s) and the Digital Marketing Committee of the Association of National Advertisers (ANA). In addition, IAB member publishers and the Motion Picture Association of America …

interCLICK, Inc. (Nasdaq:ICLK), an enterprise software company focused on digital advertising technology and services, announced today that its Chief Executive Officer, Michael Mathews, will present at the Needham 5th Annual Internet & Digital Media Conference on Tuesday, June 8, 2010, at 4:40 p.m. Eastern Time, at the New York Palace Hotel in New York City. This is a new time; the Company was previously scheduled to present at 2:00 p.m. ET.
To hear a live webcast of interCLICK’s presentation, or to access a replay, please visit interCLICK’s website at http://ir.interclick.com/events.cfm. Those …

President Georgia R. Lacy announces that a complete Design book of its projects is available. “We are very proud of the 30 year history we’ve created and achieved for the advertising industry and our clients,” said Lacy. “This book clearly shows the history of client graphics, trends and campaign transitions throughout the years. It includes web design, TV campaigns, automotive graphics to the development of an entire campaign for our master planned developer and community.”
Vice President Theo Serrano says, “This is a version of our website. It gives our prospective …

Latitude has once again proved its PPC dominance by completing the Google AdWords Certification Program. This latest accolade for Latitude joins several other Google accreditations for the digital marketing agency, including the Google Conversion Professional (GCP), Google Website Optimiser Authorised Consultant (WOAC) and the Google Analytics Authorised Consultant (GAAC) accreditations.
The purpose of this brand new accreditation is to replace the existing Google Advertising Professionals (GAP) program that certifies PPC experts managing AdWords accounts. The new program is aimed at supplying agencies and those working within AdWords advertising with more focused, …

Burst Media, a leading provider of online advertising services, today announced the signing of the Seed Corn Advertising Network as a new client of its adConductor™ ad management technology and services. The Seed Corn Advertising Network (SCA Network) has recently formed a premier vertical content network, serving more than 3,400 specialty-content web sites, organized in more than 400 channels. adConductor will provide ad serving and ad management support across this network.
The Seed Corn Advertising Network offers brand advertisers an efficient way to reach audiences online, and offers web publishers the …

Social Media Network Analysis: Next Practices in Social Network Analysis, Tools and Media Friday 30 April 2010, 8:30am – 5:00pm Fort Mason Center, San Francisco, California USA
Social media, communities and collaboration are defined by dynamic network structure. The success of social media is determined by underlying social networks. Success is not determined by technology, applications or social networking sites. Social networks are the complex, omnipresent foundation of all social media, communities and collaboration. Comprehension, visualization and optimization are critical to social media.
Social media network analysis visualizes, interprets and optimizes the …

PageLines has launched a new CMS WordPress theme and will be donating a portion of sales to a local environmental non-profit organization.
The inspiration behind EcoPro is the desire to create a professional website design for the growing number of eco-conscious professionals. As a company, PageLines cares about the environment and those who work to protect it, and hopes to make a difference by supporting the environment with each sale of this theme.
“There are two things our customers want more of: capability and flexibility for their websites. EcoPro gives them this …

FreeConference® application takes communication in the virtual world to the next level with audio conferencing. FreeConference provides the tools and shortcuts to schedule a conference and invite friends to join right from a user’s Facebook page.
“Once people realize that conference bridges can be used any time to bring two or more people together to talk, it opens up a new world for family and friends to gather and chat about anything,” said Ken Ford, CEO of Global Conference Partners, parent company of FreeConference. “FreeConference is not just for business discussions, …

Xoriant Corporation, a leading software product engineering and product consulting services company, today announced the launch of its ‘Mobile and Social Media Framework’ – An Integrated framework for multiple mobile and social media platforms.
Xoriant’s Mobile Centre of Excellence (MCOE) identified the popularity and the tremendous potential social media offers businesses, before it conceptualized and designed a scalable, robust framework comprising reusable components that can be customized to suit the specific requirements of any company.This framework allows seamless integration of applications with social media sites like Flicker, Facebook, Twitter, RSS, …

Digite, Inc., a leading Agile ALM vendor based in Mountain View, CA, announced the launch of their integration with Google Wave and Twitter in the latest release of its product, Digité Enterprise 6.0. With that, Digité Enterprise v6.0, seeks to further establish Digite’s position as a Collaborative Application Development solution for geographically distributed teams.
Making the announcement, Digite, Inc. Sr. VP – Product, Mahesh Singh, said, “Collaboration between various stakeholders is a key aspect of our vision of successful software development. Digité has always been strong in its collaborative aspects, facilitating …

Businesses today need every competitive edge they can find because they are competing with an ever-growing and large number of savvy internet marketers who take full advantage of all the options available to them.
Twitter is one of the fastest growing and most popular sites for social networking today and those who aren’t already using it for their businesses they should be. It can propel their sales results into a whole new level of success.
My Twitter Toolbox (MyTwitterToolbox.com) is a new site that provides literally everything needed to learn how to …

The social areas of the web continue to expand, creating new opportunities for communications professionals daily. With more than 400 million active Facebook users, 50 million tweets daily and nearly 1 million blog posts published every 24 hours, social channels harbor consumer influence and reach.
For some in the PR and marketing industry, it has been a struggle to keep up, but a one-of-a-kind solution from NewsUSA – Social Syndication – confidently answers the question of how communications professionals seeking to embrace social media should begin.
Social Syndication from NewsUSA includes content …