AdBrite(R) Launches Open Source Platform for Data, Integrating 3rd Party Data Providers

AdBrite, the first fully transparent ad exchange, has created a revolutionary Open Source Platform for integrating multiple 3rd party data partners (e.g. AlmondNet and Exelate). AdBrite’s Open Source Platform enables all advertisers on every single impression and for every campaign to take advantage of all available 3rd party data without paying any additional CPM. By including all pertinent 3rd party data into its black box optimization engine, AdBrite is able to achieve optimal ad targeting and drive the highest possible ROI for every advertiser on every campaign.

“By including all available 3rd party data into every single targeting decision made by the algorithms within our marketplace, we have truly revolutionized how the ad exchange system works. We have created a system where multiple auctions – for inventory and data – happen at the same time. It’s completely seamless to the advertiser. Any time and anywhere that data (internal or 3rd party) will yield better results for any customer’s campaign, AdBrite will use it. And best of all, we’ll pay for it. Our goal is to make sure that our advertisers meet their performance and ROI objectives when they enter the AdBrite marketplace and our publishers achieve the greatest possible yield on their impressions,” said Iggy Fanlo, CEO of AdBrite.

“We are excited to be working with the AdBrite exchange as a fully integrated data provider. Our open platform enables us to partner with AdBrite to provide advertisers access to eXelate targeting data on over 150M US uniques spanning nearly 100 segments and sub-segments boosting the quality and effectiveness of advertiser targeting solutions and driving more effective results for their clients,” said Mark S. Zagorski, Chief Revenue Officer of eXelate.

“AdBrite is one of the leading players in the online advertising ecosystem and we are pleased to provide them with access to our 130+ segments of behavioral purchase-intent data,” said Michael Benedek, VP-Business Development of AlmondNet.”

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