AdBrite(R) Incorporates CPC Banners Into InLine Ad Product to Offer Additional Monetization Options for Web Publishers

Published 25 September 2009 No Comment

AdBrite, the first fully transparent ad exchange, has released functionality that allows publishers to monetize InLine ads via CPC banner placements within an in-text ad unit (“InLine Ad”). The product now delivers both CPC text units and CPC banners within an in-text ad unit. As InLine ads are visitor initiated, they have higher engagement and conversion rates than traditional ad placements.

“Direct response advertisers recognize the effectiveness of highly relevant contextual advertising to capture and convert users online. AdBrite delivers over 20 billion ads per month across 110,000 sites and 120MM US Uniques. Inline ads provide a massive online distribution opportunity to reach a critical mass of users in a relevant contextual environment,” said Iggy Fanlo, CEO of AdBrite.

About AdBrite

Serving over 1 billion impressions a day on over 110,000 sites, AdBrite is The Internet’s Ad Marketplace(R). AdBrite has created a completely transparent and effective advertising exchange focused on maximizing ROI for advertisers and publisher yield through best-in-class targeting and optimization technology. AdBrite’s auction-driven pricing, real time bidding and API functionality combined with a self-service account management interface gives our customers unparalleled access to campaign information.

AdBrite, Inc. was founded by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, Artis Capital and Mitsui Ventures. AdBrite and The Internet’s Ad Marketplace are registered trademarks of AdBrite, Inc. For more information, visit http://www.adbrite.com