Today Syncapse Corp., a global leader in social technology, announced the availability of SocialTALK, a software-based solution that improves workflow, enhances productivity and measures results for companies with social media programs that require posting materials on multiple online spaces.
According to a recent survey(i) of professionals from various industries, 86 per cent have adopted some form of social media presence. At the same time, 84 per cent do not currently measure the return on investment of their social media programs.
SocialTALK helps companies control their online presence, reduce marketing and operational costs, …

Bloggerwave Inc. (“Bloggerwave”) (OTCBB: BLGW), the global leader in commercial blogging, today announced that distinguished British executive Peter Hewitt has joined the Company’s Advisory Board.
Over his career, Peter Hewitt has been a director of 7 public companies, chairing 5 of these including 7 years as Chairman and CEO of a UK quoted £26-million turnover construction and FM business which he established. Peter is a qualified corporate financier and currently a director of Provident & Regional Estates Ltd., as well as a non executive director of a £150-million UK property fund.
Ulrik …

The User-Friendly Phone Book, LLC today will begin helping small business owners connect with local consumers via social networking with the re-launch of its GoLocal247 platform.
The second version of the site upgrades the look and feel of the 32 hyperlocal Websites located in eight states, and also adds a completely integrated and locally focused social networking section to each site. Users who register with the site can become fans of their favorites businesses, rate and write reviews about local businesses, post free announcements and events, upload and view photos and …

Hydra, operator of the largest performance-based multichannel online advertising platform, today announced the introduction of its next generation, proprietary campaign tracking software HNv2. Currently in beta testing with select publishing partners, HNv2 protects advertisers by introducing new controls to proactively prevent fraud and the promotion of campaigns in unauthorized channels. To ensure greater reliability and accuracy in the tracking of conversion data, HNv2 also employs cookie-less tracking. At the same time, the new system provides Hydra publisher partners with a wide range of enhancements designed to save time and increase …

NBC Universal Interactive and KickApps, the industry’s first complete Social Software solution today announced a broad licensing agreement including the latest version of the award winning App Studio and recently released Premium Social Video platform.
Expanding on an existing relationship with NBC Local Media, the new agreement includes full access to the KickApps platform for a variety of NBC Universal sites, including a unique socially driven fan site launching from Telemundo in the coming months. Using the KickApps platform will allow NBC Universal to launch increasingly socially integrated site and video …

eOneNet.com and JobMarket Hong Kong jointly organized the biggest Web2.0 Internet marketing seminar in Hong Kong, China today.
Social media marketing is one of the most important website marketing strategies a business should implement in 2010. However, how can a business owner or website entrepreneur make use of these Web 2.0 tools and turn these clicks into real sales income? On Feb 2, 2010, the largest social media marketing workshop in Hong Kong, China, was jointly organized by www.eOneNet.com and JobMarket.
The conference hall was packed with about 150 people, and participants …

Brand.net, the leading network provider of online media solutions for the world’s largest brand advertisers and media agencies, today announced the launch of its Video advertising solution with a campaign for Unilever’s I Can’t Believe It’s Not Butter!® Brand.net’s video solution leverages VAST 2.0, the IAB’s newly released online video pre-roll advertising standard, to extend the company’s market-leading web-wide Branding capabilities across its growing network of high-quality video content.
“Consumer usage of online video is skyrocketing, and Brand advertisers have embraced the medium as a powerful way to reach and engage …

Proxibid, the world’s largest provider of live auction webcasting services, has hired conversion-driven marketing agency 90octane for a strategic search engine marketing (SEM) program.
Search engine optimization (SEO) tactics will include a website audit, linking strategy, social media audit and PR optimization. The pay-per-click (PPC) advertising program will complement SEO visibility, drive qualified traffic at a low cost and produce conversions at Proxibid.com. 90octane will track and report on these conversions, including new account registrations by users.
The paid search campaigns will be flexible and able to highlight high profile auction items …

ACCA, the global body for professional accountants, today harnessed the power of tweetedia™ – the world’s first Twitter Management System – to report live from Davos, the annual world economic forum, via Twitter. The tweetedia™ application will run across The Times, The Telegraph and Economist online.
Created and owned by AdGent 007 Inc., the global digital media services company, tweetedia™ offers advertisers the opportunity to use real time Twitter feeds as part of their campaign.
Launching Friday 29 January and running for three days, the ACCA ‘news team’ will report on …