Arbitron Inc. (NYSE: ARB) announced today that leading multicultural advertising and marketing company Burrell Advertising has signed a multi-year agreement for Arbitron’s RADAR® network rating service.
“With more than 187 million listeners age 12 and over each week, network radio provides highly impactful opportunities for advertisers to reach consumers at home and on the go,” said [...]

Against a backdrop of ongoing recessionary forces that have hit other advertising sectors with more impact, Internet advertising revenues reached almost $5.5 billion for the third quarter of 2009, representing an increase of 1.7 percent from the Q2 2009 figures published in the IAB Internet Advertising Revenue Report 2009 Second-Quarter and First Six Month Results. [...]

In this current business economy where every impression and perspective customer is so valuable, a campaign that spans 30 states and increases foot traffic by 30% is an incredible marketing achievement. This is exactly what was accomplished over the holiday weekend with a perfectly executed Human Directional Sign Spinner campaign by Lighthouse Advertising Group. Over [...]

Microsoft Advertising has unveiled two new exclusive branding opportunities available on Windows 7.
Microsoft is enabling global marketers to utilize the desktop or Internet browsing experience exclusively for their brand, with Windows Theme Experience and Windows Personalization Gallery. The announcement was made at the Monaco Media Forum in Monte Carlo.
Both of these Windows 7 theme experiences [...]

Greystripe, the leading mobile brand-advertising network, today announced a strategic relationship with Tapjoy, bringing full-screen ads to Tapjoy’s mobile mediation platform and developer community. The affiliation with Greystripe offers iPhone developers simple SDK integration to incorporate Greystripe’s full-screen, rich media ads along with the banner ads already available through Tapjoy’s SDK.
The new partnership maximizes revenue [...]

AdClickMedia, a leader in pay-per-click advertising programs, is now accepting Spanish language websites for placement of Spanish-language advertisements, tapping into a growing global market.
AdClickMedia places relevant ads on client’s web pages that visitors will find value in, increasing the website owner’s revenue. Website owners get competitive rates on each click the websites provide its advertisers. [...]

With results rivaling paid search, retargeting has proven itself as an essential technique for big-budget advertisers. AdRoll has now eliminated the technological and cost barriers that made it inaccessible to smaller brands, giving anyone the ability to launch a cross-platform retargeting campaign in under five minutes. AdRoll’s RoundTrip (www.adroll.com/retargeting) is the first retargeting tool specifically [...]