Arbitron Inc. (NYSE: ARB) announced today that leading multicultural advertising and marketing company Burrell Advertising has signed a multi-year agreement for Arbitron’s RADAR® network rating service.
“With more than 187 million listeners age 12 and over each week, network radio provides highly impactful opportunities for advertisers to reach consumers at home and on the go,” said Gail Warren, Burrell Associate Media Director and member of the Arbitron Agency Advisory Council. “We use radio as an integral part of our media mix and Arbitron’s RADAR estimates will provide us with fresh insights …

Against a backdrop of ongoing recessionary forces that have hit other advertising sectors with more impact, Internet advertising revenues reached almost $5.5 billion for the third quarter of 2009, representing an increase of 1.7 percent from the Q2 2009 figures published in the IAB Internet Advertising Revenue Report 2009 Second-Quarter and First Six Month Results. Announced today by the Interactive Advertising Bureau(IAB)and PricewaterhouseCoopers LLP (PwC), the Q3 ’09 numbers show nonetheless a decline of 5.4 percent over the same period in 2008.
“The Internet has transformed the consumer experience of media, …

In this current business economy where every impression and perspective customer is so valuable, a campaign that spans 30 states and increases foot traffic by 30% is an incredible marketing achievement. This is exactly what was accomplished over the holiday weekend with a perfectly executed Human Directional Sign Spinner campaign by Lighthouse Advertising Group. Over 150 Human Directional events were executed in a 3 day campaign blitz that included high visibilty arrow signs and this form of unconventional but effective advertising called Human Directionals.
Lighthouse Advertising Group is a leading provider …

Microsoft Advertising has unveiled two new exclusive branding opportunities available on Windows 7.
Microsoft is enabling global marketers to utilize the desktop or Internet browsing experience exclusively for their brand, with Windows Theme Experience and Windows Personalization Gallery. The announcement was made at the Monaco Media Forum in Monte Carlo.
Both of these Windows 7 theme experiences are being tested by a handful of brands as part of a pilot program that runs until October 2010. The themes allow new consumer engagement opportunities across Microsoft’s unique product portfolio and let consumers connect …

Greystripe, the leading mobile brand-advertising network, today announced a strategic relationship with Tapjoy, bringing full-screen ads to Tapjoy’s mobile mediation platform and developer community. The affiliation with Greystripe offers iPhone developers simple SDK integration to incorporate Greystripe’s full-screen, rich media ads along with the banner ads already available through Tapjoy’s SDK.
The new partnership maximizes revenue potential for mobile content developers who can now take advantage of both on-screen real estate during game play, as well as natural, interstitial pauses and breaks. This partnerships allows Tapjoy to extend its role as …

AdClickMedia, a leader in pay-per-click advertising programs, is now accepting Spanish language websites for placement of Spanish-language advertisements, tapping into a growing global market.
AdClickMedia places relevant ads on client’s web pages that visitors will find value in, increasing the website owner’s revenue. Website owners get competitive rates on each click the websites provide its advertisers. And now Spanish-language sites can increase their impact by placing Spanish language advertisements specifically targeting their audience.
AdClickMedia allows users to customize the ads so that they match the color scheme of the website. And, AdClickMedia …

With results rivaling paid search, retargeting has proven itself as an essential technique for big-budget advertisers. AdRoll has now eliminated the technological and cost barriers that made it inaccessible to smaller brands, giving anyone the ability to launch a cross-platform retargeting campaign in under five minutes. AdRoll’s RoundTrip (www.adroll.com/retargeting) is the first retargeting tool specifically designed for small and medium sized brands, enabling them to market to and bring back prospective customers who leave a site without converting. With easy setup and no minimum budget, RoundTrip is a cost-effective way …

ZAGG Inc. (OTCBB: ZAGG), a leading producer of electronics accessories for protecting and enhancing the mobile experience, including the popular invisibleSHIELD™ and ZAGGaudio™ brands, announces they have been named a winner of Google TV Ads’ “TV For All Contest.” As one of three winners, ZAGG will receive $25,000 of national TV advertising on Google TV Ads.
ZAGG’s advertisement for the invisibleSHIELD titled “Undercover Secret Spies” was initially chosen by Google TV Ads as a finalist for the contest, and then voted on by viewers. As a winner, ZAGG has been awarded …

OpenX Technologies Inc. (OpenX), the world’s leading independent ad server for Web publishers, today announced it has entered into a partnership with Microsoft Corp. (Nasdaq: MSFT) that will allow the companies to cross-market and promote products to their respective publisher bases. Under terms of the multiyear agreement, OpenX becomes a preferred partner to publishers for enterprise ad serving solutions. In addition, OpenX will promote Microsoft’s Content Ads monetization products — as well as other products that may be developed in the future — to its existing base of Web publisher …

Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that its business unit Direct Response Technologies will exhibit in booth #1507 at ad:tech New York 2009. The booth will feature theDirectTrack®affiliate management platform. The event takes place Nov. 4-6, 2009, at the Javits Convention Center in New York, New York.
Experts from Direct Response Technologies will be on hand to showcase DirectTrack’s recently released version 8.0, which includes enhanced lead management and new mobile (SMS) ad delivery functionality. Online marketers, including ad networks, agencies and merchants, can …