Friendster, Inc., a top 20 global website based on traffic*, today announced the launch of Friendster “Do It Yourself” (DIY) Ads, a simple and cost-effective way for local businesses to buy and launch highly targeted ads with any budget on Friendster. DIY Ads are available immediately for use by anyone, including Friendster’s tens of millions of active users and Internet users around the globe. Businesses and users can buy ads directly at http://www.friendster.com/advertise/index.php.
With Friendster DIY Ads, businesses can promote products and services to segments of Friendster’s vast network of over …

Microsoft Corp. today announced it is collaborating with comScore Inc. to develop a digital media planning solution, named the Reach and Frequency Planner (RF Planner), which will allow brand advertisers to predict reach, frequency and audience composition at the ad placement level. The RF Planner uses a hybrid audience measurement method that combines Microsoft’s ad serving data with demographic information from comScore’s panel. It will offer forecasted reach and frequency for online advertising campaigns and comScore’s post-buy reporting to show how closely the campaign performance tracked to the prediction. The …

As the main goal of Gathi network is to deliver as many potential customers to the advertisers as possible an innovative section for both content and products was introduced recently. From now Gathi’s customers are able to choose those types of sites where their ads will be displayed. Today Gathi (http://gathi.com) welcomes the series of premier websites that are the most popular online weather channels. The most comprehensive and up-to-date weather data on the Web are introduced to serve the advertisers. Newly added websites provide ultimate access to the thousands …

Google TV Ads and Visible World, two leading providers of targeted television advertising, today announced that they have formed a working relationship to deliver advanced television advertising solutions. Advertisers using the Google TV Ads platform will now have the ability to dynamically customize and target their television ads easily and efficiently through Visible World’s automated end-to-end system.
This partnership enables advertisers to use Google TV Ads with Visible World’s automated message optimization engine to deliver the most relevant messages to the target audience. This combination enables advertisers to get the most …

Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the launch of a new reporting feature that enables clients to generate customized campaign performance reports within the ImpactEngine.com platform.
In addition to the real time, cumulative metrics currently available for Impact Engine’s online display ads, the new reporting feature allows users to create downloadable reports over specific periods of time, allowing for far more detailed analysis of data trends. Reports contain both daily and hourly performance metrics for each ad running within a given campaign. …

Recognizing the need to protect buyers, sellers and ultimately all consumers from click fraud, the interactive advertising industry has made it a priority to standardize click-count measurement across media companies. The Interactive Advertising Bureau (IAB) today applauded Business.com, Google, Microsoft, and Yahoo! for being the first organizations to pass audits for the IAB’s recently released Click Measurement Guidelines. Issued last month, the guidelines provide a rigorous methodology for companies to define and measure valid clicks and identify and eliminate fraudulent ones, establishing parameters for the accurate buying and selling of …

Eyeconomy is a full service global online advertising specialist, providing comprehensive online placement solutions for advertisers, ad agencies and website publishers. Eyeconomy’s networks are defined by their reach, response rates, exclusivity and precision.
Eyeconomy has adopted Maxifier to further improve its online advertising campaign performance of its Brand Network. This includes top tier websites like daily star.co.uk, sport.co.uk, onthebox.com, and flightcomparison.com.
Eyeconomy has chosen Maxifier to optimise both on time delivery and Click Through Rate performance for all its campaigns. The solution helps the Eyeconomy team to predict how a particular campaign …

TK Carsites, Inc. announced the launch of their new Search Optimized Banner Ad product, which allows dealer clients to push specific banner ads to website visitors based on the “keywords” they entered into the search engines.
When searching for a dealership online vehicle shoppers can enter a myriad of search terms from the name of a city and manufacturer, a specific model and color, or even the name of a local dealership. Their goals can vary so providing a dealership with the ability to tailor graphics on their site in the …

The Fair Syndication Consortium announced today that over 1,000 publishers and more than 50 percent of top U.S. newspaper publishers have joined charter members Thomson Reuters, Huffington Post, Politico and Deutsche Presse-Agentur (DPA). Additionally, AdBrite® has agreed in principle to work with Attributor to further the Consortium’s goals.
The Fair Syndication Consortium was established in late April 2009 to rally publishers around a new syndication model built on Attributor’s freely available FairShare service. The Consortium has rapidly grown to include more than one thousand publishers encompassing a diverse set of content …

Captivate Network today unveiled a new 30-second format that gives advertisers more flexibility to communicate information such as legal disclaimers and localized content over Captivate’s 8,900-screen network in 1,000 North American office towers. The new spots also enable advertisers to easily adapt 30-second spots used in other advertising media to appear on Captivate Network.
National brand advertisers use Captivate Network to reach millions of “spend ready” consumers, who are defined as employed, educated professionals earning more than $75,000 per year.
“We deal with a variety of clients who all have different …

Blink Logic Inc., (OTCBB:BLKL), the innovation leader in Software as a Service (SaaS) Business Intelligence (BI) announced today that it is launching a new solution to help advertising and marketing executives gain greater insight into campaign effectiveness.
Dealing with multiple data sources can be a challenging and cumbersome process. This issue often plagues organizations of all kinds. Companies have been limited by traditional business intelligence (BI) tools that are expensive and difficult to use.
Advertising and marketing executives feel this pain acutely. A myriad of data sources from campaigns, media, and customer …

Consorte Media, a leading digital marketing company connecting advertisers with Hispanics online, today announced that it is bringing brand-named advertisers, such as Dell, to Latin American traffic on its network. U.S. and Latin American websites can add Latin American traffic-specific offers to their sites and derive incremental revenue by applying to Consorte Media’s Affiliate Program: https://affiliates.consortemedia.com/affiliate_signup.html.
“There are over 60 million Latin Americans online today (excluding Brazil). This huge group is clamoring for attention and there are very few places publishers can turn to receive brand-name advertising offers targeted to online …

AdChina, the largest online advertising network in China, today announced it has completed its series B round of venture financing led by Richmond Management, along with co-investors GSR Ventures and News Corporation. The financing will enable AdChina to grow its staff and invest in several new technology and commercial initiatives planned for 2009-10. AdChina’s current investors have previously been involved with such companies as aQuantive, DoubleClick, MySpace, Salesforce.com, Netease and AsiaInfo.
AdChina is the largest online ad network in China enabling publishers to maximize the value of their online ad inventory …

PopSoc is the creation of Alan Sherin, a digital marketer since 1995 who has witnessed the online explosion of social networks and realized there may be an audience out there who wants to take advantage of getting the exposure out in the social web, but either were leery, did not understand how to do it, or did not have the time to join and manage an online profile, yet still wanted to reach the millions of eyeballs participating in these networks daily.
Enter PopSoc Social Media Classified Ads. “We realized that …

Cooliris, Inc. (www.cooliris.com) today announced the Cooliris Publisher Network, a brand new way of online advertising that launched in conjunction with the Infiniti G Convertible ad campaign. The campaign is being run across multiple sites including Yahoo! News, Golf.com, the New York Magazine, and Style.com.
Teaming up with OMD, media giant and agency of record for Infiniti, Cooliris has created an innovative solution that allows publishers to present rich media advertising on a streaming, infinite 3D Wall of content. Compared to traditional HTML interfaces, the Cooliris solution boasts a 4-fold increase …