Friendster, Inc., a top 20 global website based on traffic*, today announced the launch of Friendster “Do It Yourself” (DIY) Ads, a simple and cost-effective way for local businesses to buy and launch highly targeted ads with any budget on Friendster. DIY Ads are available immediately for use by anyone, including Friendster’s tens of millions [...]

Microsoft Corp. today announced it is collaborating with comScore Inc. to develop a digital media planning solution, named the Reach and Frequency Planner (RF Planner), which will allow brand advertisers to predict reach, frequency and audience composition at the ad placement level. The RF Planner uses a hybrid audience measurement method that combines Microsoft’s ad [...]

As the main goal of Gathi network is to deliver as many potential customers to the advertisers as possible an innovative section for both content and products was introduced recently. From now Gathi’s customers are able to choose those types of sites where their ads will be displayed. Today Gathi (http://gathi.com) welcomes the series of [...]

Google TV Ads and Visible World, two leading providers of targeted television advertising, today announced that they have formed a working relationship to deliver advanced television advertising solutions. Advertisers using the Google TV Ads platform will now have the ability to dynamically customize and target their television ads easily and efficiently through Visible World’s automated [...]

Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the launch of a new reporting feature that enables clients to generate customized campaign performance reports within the ImpactEngine.com platform.
In addition to the real time, cumulative metrics currently available for Impact Engine’s online display ads, the new reporting feature allows [...]

Recognizing the need to protect buyers, sellers and ultimately all consumers from click fraud, the interactive advertising industry has made it a priority to standardize click-count measurement across media companies. The Interactive Advertising Bureau (IAB) today applauded Business.com, Google, Microsoft, and Yahoo! for being the first organizations to pass audits for the IAB’s recently released [...]

Eyeconomy is a full service global online advertising specialist, providing comprehensive online placement solutions for advertisers, ad agencies and website publishers. Eyeconomy’s networks are defined by their reach, response rates, exclusivity and precision.
Eyeconomy has adopted Maxifier to further improve its online advertising campaign performance of its Brand Network. This includes top tier websites like daily [...]