Zooppa has announced the winners of the Zinio “Read What You Like” advertising competition. The contest went out with a bang, generating over 400 submissions in video and print from Zooppa’s creative members. Zinio’s CEO, Richard Maggiotto, was overjoyed by the results stating, “This is one of the best creative/marketing spends we’ve ever made.” Zooppa’s creative community of more than 66,000 people had eight weeks, April 5, 2010 to June 7, 2010, to create innovative video and print ads that ... Read More

In today’s economy, businesses are faced with the overwhelming challenge to find innovative ways to secure new clients, while competing with others who are trying to do the same. To win the battle, many companies are turning to social media to energize new business initiatives. EVOK Advertising is not only encouraging clients to use social media to its full potential, but also using it themselves to their strategic advantage. Social media can be a complicated, time-consuming whirlwind full of unique and ... Read More

Merkle (www.merkleinc.com), the nation’s largest and fastest growing customer relationship marketing agency, announced it is introducing Integrated Social Marketing, a new approach for marketers seeking to optimize how they use social media to attract and engage customers, leverage key influencers and refine brand positioning. Merkle’s data-driven approach to social marketing, which was developed based on work with several major clients, allows marketers to integrate social behavior insights across channels ... Read More

Yodle, a leader in local online advertising, was selected as a finalist and ultimately became the winning company for the Stevie Award category of Fastest Growing Company — Under 2,500 Employees in The 2010 American Business Awards on Monday, June 21st. The awards were presented during ceremonies at the Marriott Marquis Hotel in New York City. The ceremonies were hosted by Cheryl Casone of Fox Business Network and broadcast nationwide on radio by the Business TalkRadio Network. In winning the Stevie, Yodle ... Read More

The Interactive Advertising Bureau (IAB) today released the finalized “Networks & Exchanges Quality Assurance Guidelines,” a document that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over the placement and context of advertising, and builds brand safety. The guidelines were finalized with feedback from stakeholders across the interactive advertising ecosystem including the Digital Committee of the Association of American Advertising Agencies ... Read More

BuySellAds.com (BSA), an ad network focused on the tech vertical, today announced the release of their private label ad network software and launch of their first vertical ad network partner, BeaconAds.com. When BSA first started their goal was to simplify the process of buying and selling ads. In many ways they were more like a software company, less like an ad network. Today, they have announced a new product that will enable entrepreneurs and companies to build their own vertical ad networks. Dubbed ... Read More

Social Engine Solutions, leading developer of social networking sites and software has announced the release of the SE Friend Send software plugin that allows Social Engine site admininstrators to generate immediate traffic and organic logins by automating the ‘friend invite’ process. Gary Fujioka, Sr., CEO and lead developer, explained, “They are called social networks for a reason – people join online communities to interact on a human level with others having similar interests. Our job as ... Read More

interCLICK, Inc. (Nasdaq:ICLK), an enterprise software company focused on digital advertising technology and services, announced today that its Chief Executive Officer, Michael Mathews, will present at the Needham 5th Annual Internet & Digital Media Conference on Tuesday, June 8, 2010, at 4:40 p.m. Eastern Time, at the New York Palace Hotel in New York City. This is a new time; the Company was previously scheduled to present at 2:00 p.m. ET. To hear a live webcast of interCLICK’s presentation, or to ... Read More

The cost of advertising media will likely increase beginning in fall 2010, according to Ron Geskey, publisher of the Thumbnail Media Planner. Geskey says that the congressional races plus some increased ad budgets will significantly reduce the supply of time and space. He continues, “Advertisers should capitalize on the current buyer’s market while they can.” Also, according to Geskey, many large advertisers and large media buyers are expecting increased demand and price 8%+ price increases for the ... Read More

Just as Twitter evolved blogging into micro-blogging, Anttenna has launched a free smartphone application that reinvents classified advertising as “microlistings”. Launching as an iPhone application, Anttenna delivers a real-time, location-aware and mobile consumer-to-consumer and business-to-consumer microlistings marketplace for the buying, selling, and bartering of goods and services. Today, Anttenna announced the application is now available in most major metropolitan areas across the United ... Read More

Lighthouse Advertising Group has launched new print capabilities that stray from the industry standard when it comes to printing on fabrics such as Advertising Tents and Advertising Flags. It is an industry standard to base custom printed tents and flags on the number of colors on the fabric or in a logo. But with Lighthouse Advertising Group’s new capabilities, full color and unlimited printing is now available with no additional fees. Promotional Tents and Wind Waiver flags can now be produced with ... Read More

President Georgia R. Lacy announces that a complete Design book of its projects is available. “We are very proud of the 30 year history we’ve created and achieved for the advertising industry and our clients,” said Lacy. “This book clearly shows the history of client graphics, trends and campaign transitions throughout the years. It includes web design, TV campaigns, automotive graphics to the development of an entire campaign for our master planned developer and community.” Vice President Theo Serrano ... Read More

Latitude has once again proved its PPC dominance by completing the Google AdWords Certification Program. This latest accolade for Latitude joins several other Google accreditations for the digital marketing agency, including the Google Conversion Professional (GCP), Google Website Optimiser Authorised Consultant (WOAC) and the Google Analytics Authorised Consultant (GAAC) accreditations. The purpose of this brand new accreditation is to replace the existing Google Advertising Professionals (GAP) program that ... Read More

Internet advertising revenues in the U.S. hit $5.9 billion for the first quarter of 2010, representing a 7.5 percent increase over the same period in 2009, according to the numbers released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This marks the highest first-quarter revenue level ever for the industry. “The year-over-year growth we are seeing reflects marketers’ confidence in the value and effectiveness of interactive advertising,” said Randall Rothenberg, ... Read More

Burst Media, a leading provider of online advertising services, today announced the signing of the Seed Corn Advertising Network as a new client of its adConductor™ ad management technology and services. The Seed Corn Advertising Network (SCA Network) has recently formed a premier vertical content network, serving more than 3,400 specialty-content web sites, organized in more than 400 channels. adConductor will provide ad serving and ad management support across this network. The Seed Corn Advertising Network ... Read More